When I first heard of the phrase ‘hardware platform’ I immediately thought of a big box for a computer hardware on a platform. Don’t laugh, I’m not tech savy! What it really is, is a set of compatible hardware on which software applications can be run. Programs must be built specifically for a platform that involves a standardized type of processor and associated hardware pieces. For example, Instagram announced that they will be making an app for Android smartphones which is an example of convergent media platforms favouring generative platforms as opposed to locked appliances. This is because it enables apps such as Instagram to widen their market share over other applications.
The IOS operating system that Iphones have is called a closed or locked system, which means that the user of the phone does not have the ability to customise and change things. This is a factor that many phone buyers consider and may be a reason for people to not choose IOS systems.
However this locked system gives some consumers (such as myself) a sense of comfort, knowing that there isn’t really too much than can be fiddled around or tampered with!
Androids on the other hand are open and unrestricted
and you can change almost anything according to your needs. I personally have always preferred Iphones over Android because of how easy they are to navigate but I can understand why people don’t like the limited adaptability of it.